by Dan Greenberg | Oct 14, 2025 | Blog
We have spent the past three posts talking about discovery, and I would like to continue the series as it is such a vast topic that influences so much of the sales cycle. It is human nature to want to be one of two things; either a trendsetter, or risk averse. Being a...
by Dan Greenberg | Oct 14, 2025 | Blog
The concept of social proof is talked about quite a bit by sellers, marketers, sales coaches, and executives. We all have a basic understanding of what it is, but we don’t often spend enough time reflecting on how to execute on it in a way that is influential with our...
